• PayPal Charges Effective 10% on Certain Transactions?

    PayPal, like many merchant accounts, have internal schedule sheets of obfuscated rates that would be undecipherable by even most bankers—in fact, I have met several whom was baffled when I showed them the full schedule sheet of rates that the Read More...

  • Amazon Cuts Affiliate Program in California

    Amazon Affiliates Cut

    Internet retailer Amazon.com cut its business with its affiliates based in California on June 29, the day after the California legislature passed a provision taxing out-of-state internet retailers. Previously, internet retailers had not been required to collect sales tax thanks to Read More...

  • Google Mail For Your Business Emails

    gmail-logo-google-tm

    I stumbled upon an interview floating on the Internet between Bill Gates and Steven Levy, the author of In The Plex: How Google Thinks, Works, and Shapes Our Lives.  This conversation happened shortly after Gmail was launched.

    “How could you need

    Read More...

  • The Social Web – Facebook

    facebooklogo

    This past year has seen a real fight for dominance between what’s known as the Search web (Google, Yahoo, Bing) VS the Social Web (Facebook, Twitter), and the social web seems to be taking over Read More...

  • Mobile Marketing on the Rise

    pizza-sms-marketing-example

    Does this look familiar? What you’re seeing above is called SMS or Text Message marketing, and right now it’s taking the world of advertising by storm.

    2011 is a very important year for online marketing, we’re in the middle of a Read More...

Going Mobile: 50% of Online Shoppers now Mobile

NielsenWiremobileAudience

Today I discovered a very interesting statistic that I’d like to share with you all. We’ve learned that by the end of 2009, over 50% of all online shoppers are now connected to the web through a mobile device. This Read More…

Web Page Optimization Made Easy Part 1 – Analyzing Analytics

Referring Websites

As the internet continues to become more and more popular in the mainstream, new audiences, some with more experience online than others, are interacting with your website in fresh and unpredictable ways which you are able to monitor & study Read More…

Variable8 Brochure Design #1

brochure-display

Being a design firm, designing our own print brochure has been it’s own internal project that we’ve treated much like any clients project, we have to schedule the work hours, collaborate and be sure that we create something impactful. Though Read More…

Very Able Show 12 – Most Effective Marketing Sound Effects

For the Very Able Show Episode 12 we share some interesting information about how the clever use of certain sound effects in marketing materials can be used to compliment your product. Creatively using popular sound effects has been known

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Powerful Google Analytics Alternative – Piwik Open Source

vsgoogle

As web analytic tools become a more prominent part of every online business setup, tracking the activity that happens on your website has become increasingly more important over the last couple of years. For most companies, Google Analytics has basically Read More…