Promote your Website – It’s easier than you think

Internet statistics show that there are over 130,000 new websites registered every day. A good number people who invest in website creation have amazing products, great ideas, and often find that the web seems to be the best shot at successfully releasing their ideas out into the world. They end up paying large amounts of money to a company, almost on impulse to build their website. Once the website is complete, the company abandonds the client and the client finds themselves stuck with a brand new website that gets virtually zero traffic, and therefore has zero actual value.

Before 2002 when social media networks like Myspace and Facebook exploded, before iPhones and Android handsets were in the pockets of 100 million people, internet traffic mostly came from the major search engines. Google, Yahoo & MSN controlled over 90% of web traffic. To get around them you had to either purchase media in large quantity directly from a popular website, or use organic search engine optimization to compete in the rankings.

Luckily for all of us, social media significantly loosened the search engines grip on peoples browsing habits. Today you can compete for traffic nothing more than your own time. Using Facebook, Twitter, free blog outlets such as WordPress, Blogspot & Tumblr, a website with a fresh idea and good content automatically gains respect in the organic search engines and subsequently can gain a powerful following.

Alternatively, for web users who want to promote their own business, the option of paying professionals to handle something as time consuming as managing social media presence is as viable as ever. With literally every piece of content and activity your brand publishes to the web, you gain a little bit of SEO respect from Google, Yahoo & Bing. Web page optimization has transformed in a way that’s affordable enough for most business owners to afford, and for those who get in early, the opportunity cost has the potential to pay itself back tenfold.

Even if you don’t have the budget to pay up front, you should definitely take the time learn more about the free advertising opportunities available online.