Complexity of Simplicity in Web Marketing Meetup
This past Tuesday we held our Complexity of Simplicity in Web Marketing meetup and we’re proud to say that it was one of our best yet! Our office was nearly full, with a turnout of around 12 people.
The group discussed a diverse variety of online marketing, security & web design related topics. Yan and I began the discussion by presenting web designs and landing pages from around the web, some designed by us, others being great websites that we thought were exceptionally well designed, with emphasis on performance marketing.
A summary of topics discussed include:
The importance of ‘Above the Fold’ Design
- Staying above the fold ensures visitors see your complete message at first glance.
Validation through Social Proof on the web
- Authentic Customer Testimonials
- News Articles
- Press Release
The emergence of web-based Social Proof
- Facebook Fans, Profiles & Fan Pages
- Gaining Twitter Followers
- Encouraging Comments on blogs, videos
- Encouraging Group Discussion (Message Boards, Twitter)
Provoking Action
- Action Colors: Green, Blue, Red, Orange, Yellow
- Authoritative Colors
- Passive Colors: Black, White, Varying shades of Gray
Web Design ‘Flow’ Tips
- Always left to right
- Always top to bottom
- Form Placement (Website copy precedes form)
Creating Successful reaffirmation
- Expressing Clear Benefits
- Validated Security
These points summarize a portion of the topics that were discussed, of course there was much more that we can’t fit it into this one blog post, but that’s the point of showing up to our meetups, a lot of information is exchanged and being there to absorb all of that information is what makes the meetup experience great.
A special thanks to everyone who showed up! We enjoyed hosting this meetup and we’re excited to start planning the next one, so stay tuned. Below are some notable links from our guests:
http://www.antaeus.org – Antaeus by Shakespeare, Live in Los Angeles
http://www.farmfreshtoyou.com – Farm Fresh Produce Delivered to You. Promo Code: 8193 for $10 off
http://ranrefael.com/ – Los Angeles Photography
http://www.noteviljustwrong.com – A Documentary about Global Warming Media Hysteria